All Around the Bend with Amber Cypcar
The All Around the Bend Business Showcase from the West Bend Area Chamber of Commerce is back for its second year. This year, the event takes place on April 13th at the West Bend High School Fieldhouse. There will be more than 80 exhibitors, plus food and entertainment!
Amber Cypcar from the Chamber joins me this week to talk about the event and what to expect this year!
Mentioned in this episode:
- All Around The Bend Business Showcase - A Community Event! - Apr 13, 2024 - Events - West Bend Area Chamber of Commerce Inc., WI
- All Around the Bend - Facebook Event
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New episodes on Tuesday.
Thanks for listening!
Transcript
Hey, hope you had a great spring break, and if you didn't have a
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:spring break, well, I hope you get one.
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:From.
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:Whatever you're doing, and
I hope you get it soon.
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:You deserve it.
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:Shanna and I and our youngest daughter
flew off to Disney for the week last
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:week, and we had a wonderful time.
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:Dare I say it was a magical time.
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:I told that to someone on the phone
today, and they said if they were
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:standing next to me, they would have
hit me, and I would have deserved
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:it, though I don't condone violence.
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:We did have a fantastic time, and
while I fear we may be becoming,
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:and I'm using finger quotes,
Disney people, Disney people.
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:We enjoy it.
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:Our daughter enjoys it.
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:My wife enjoys it.
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:I know Disney enjoys that we're
there and uh, our credit card
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:company, they enjoy it as well.
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:So that's nice.
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:Hey speaking of nice Nice transition fuzz.
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:This week, Amber Cypcar the Events
and Programs Manager for the West Bend
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:Area Chamber of Commerce, joins me to
talk about All Around the Bend Business
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:Showcase, a great event for the community
happening at the West Bend High School
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:Fieldhouse on Saturday, April 13th.
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:It will feature businesses from around
the area and a lot of fun activities for
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:the whole family, kind of like Disney.
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:See?
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:With that, here are 15 minutes
on All Around the Bend Business
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:Showcase with Amber Cypcar.
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:On Fifteen Minutes with Fuzz.
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:Amber, the West Bend Chamber of
Commerce is hosting All Around the Bend.
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:Uh, the business showcase at the
West Bend high school field house
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:coming up on Saturday, April 13th.
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:Can you start by giving us
an overview of the event?
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:Amber Cypcar: Yes.
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:So the All Around the Bend business
showcase is a free community event,
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:which will be welcoming about 80 local
businesses, non profit organizations
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:and different vendors all to the West
Bend High School Fieldhouse to showcase
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:their products and their services and the
employment opportunities that they have.
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:They'll be setting up booths.
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:They'll be there ready to talk with
you, meet face to face with the business
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:professionals that many will have
products available for purchase as well.
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:And you can learn about all the
different resources that are available.
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:So it's a great Showcase our thriving
business community here in West
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:Bend, but it's not only just about
business We have to have a little
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:bit of fun, too So we have a lot of
fun elements in the event as well.
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:There's different entertainment groups
coming in different school groups They're
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:going to be singing and showcasing their
talents There is a play zone for kids.
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:We have to have something
for everyone, right?
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:So we got the fun play zone going on.
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:There is a huge raffle.
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:There's almost 80 raffle prizes in the
raffle and a lot of other giveaways.
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:There's a grand prize giveaway too,
which I'll talk about a little later.
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:And of course there's
food and concessions.
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:So be sure to come hungry.
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:Try some local flavors here in town.
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:So we're just happy to have brought
together so many different parts
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:of the community for this event.
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:And we cannot wait to see
everybody on April 13th.
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:Fuzz Martin: That sounds very exciting.
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:And it sounds like it's a well
put together event by the West
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:Bend Area Chamber of Commerce.
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:What inspired the chamber to
create All Around the Bend?
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:Amber Cypcar: Definitely.
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:So the mission at the chamber
is to foster a thriving
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:business community in West Bend.
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:And we do that by promoting.
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:Advocating, connecting
and educating our members.
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:So those are our four pillars and we
focus almost everything we do around
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:those pillars are promote our programs,
our initiatives, and our events.
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:We make sure that it aligns
with those pillars and the
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:business showcase does just that.
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:It is a platform for businesses
to form connections with other
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:businesses and with clients.
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:It is a chance for businesses to promote
themselves and get their names out there
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:And it's a way for the community to
learn About what their businesses are
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:doing and how we can build support for
our business community as well So that
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:is what inspired the mission of this
event the purpose of it And then for the
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:logistical parts of it too, we, in this
event, the first year of it was last year.
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:So we were taking into account
a lot of the effects of COVID.
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:Businesses were still coming
out of COVID difficulties.
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:We know that many physical
stores were impacted.
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:Many businesses shifted
to an online model maybe.
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:So they don't have that in
store face to face time anymore.
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:Right.
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:Staffing was an issue
and is still an issue.
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:Business owners can't get away
from their businesses for long.
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:So in the logistical sense that we
knew, okay, it needs to be a one day
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:event that business owners have the
chance to get out and participate.
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:It needs to be affordable.
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:It's not going to be
your fanciest showcase.
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:It's not the big screens and the
big lights and things like that, but
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:it's so authentic and it's so genuine
and we want to keep it that way.
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:And of course it's in person,
which is a big part of this.
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:So.
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:That is what helped us form the
basis of it, the foundation, and
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:then we didn't want to limit it to
a theme or a specific topic like
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:a home explorer or a trade show.
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:We wanted it to be West Bend.
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:So that's how we came up with the
name too is, you know, West Bend,
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:Bend, all around, All Around the Bend.
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:Business showcase.
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:Excellent.
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:That's what inspired
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:Fuzz Martin: it.
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:Well, that, yeah, that sounds, very,
very well inspired and feels like
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:a great way to showcase everybody.
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:Again, you know, the home show brought
in a lot of outside, businesses from
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:outside of Washington County or West Bend
and this really helping to showcase those
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:Amber Cypcar: businesses here.
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:It did.
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:Yes.
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:The home show, the chamber hosted the
home show that went on for 47 years.
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:So that was a well run event.
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:And it was time to retire it because it
wasn't speaking to our mission anymore.
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:It, it was a lot of outside
businesses and we wanted to just
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:focus more on our community.
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:So
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:Fuzz Martin: Great!
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:This is the second year of the event.
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:How has the All Around the
Bend changed since year one?
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:Amber Cypcar: Oh, it was great to
learn all of the things last year
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:is a great way to get our feet on
the ground and get a good basis.
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:And now we have that foundation and now we
can just add more things and make it Even
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:a more inclusive experience and elaborate.
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:So we kept the foundation, of course,
you know, inviting businesses.
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:We're happy to welcome almost
80 businesses this year.
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:And the cool thing about that is a lot
of them are different than last year.
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:So even if you came to last year's
showcase, you're going to see
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:a whole new slew of businesses.
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:Some will be from last year as
well, but a lot of them are new.
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:So that's really exciting.
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:We evolved the, or the
entertainment people loved it.
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:And we just grew that more.
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:So we got even more
school groups involved.
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:We have a big lineup this year.
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:The play zone is new.
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:That is just another
fun element we added in.
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:And then for businesses, we, on the
business side of things, we incorporated
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:some sponsorship opportunities for them.
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:Sponsorships are important for businesses.
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:They are often, a part of
their marketing strategy.
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:So we wanted to make sure that that
is available for them, too, so that
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:it can evolve on that end as well.
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:So it's gonna keep growing.
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:It grew a little bit this year,
and it's probably gonna grow a
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:little bit more next year, so we
can't wait to see where it goes.
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:Fuzz Martin: Excellent.
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:So, you said there's gonna be about
80 different businesses there.
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:Mm hmm.
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:What kinds of businesses will be
participating in the showcase?
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:Amber Cypcar: All different types , Fuzz.
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:Let me tell you all sizes from small,
a lot of small and medium sized
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:businesses, home based sole proprietors.
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:There are a few larger
ones in there as well.
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:Bigger names that you're
going to recognize.
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:It's the showcase.
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:It was open to any West Bend
business, so they don't necessarily
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:have to be a chamber member.
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:But many of them are, and you'll
see them, they'll have a sign by
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:their booth, proud chamber member.
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:But it was open to all businesses.
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:Any business located in West
Bend or a company that services
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:the West Bend community.
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:So you're going to find all different
types, all different industries,
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:real estate, construction, insurance,
photography, vendors, real tail
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:retailers, both large and small food.
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:The Humane Society will be there
with some adorable doggies.
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:Oh, excellent.
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:So, you can melt your heart.
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:Fuzz Martin: The best conference
that I ever went to in my role
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:here in advertising, I had to go
to the World Pet Expo in Orlando.
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:Oh, man.
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:And it was the cutest trade
show I've ever been at.
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:That sounds great.
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:So, having the Washington
County Humane Society be there
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:with pets will be awesome.
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:Uh huh, yep.
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:So You talked about some live
performances and entertainment.
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:What do you have planned
for the event in that way?
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:What can people expect to see?
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:Amber Cypcar: So if you have a
student, you're probably going
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:to be at the showcase because we
have so many school groups coming.
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:We are excited to have Decorah, McClane,
and Jackson Elementary come and perform.
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:They each have a fourth
grade student choir.
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:They'll be singing.
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:So cute.
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:Excellent.
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:The high school choir has three
separate groups, and they're all
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:going to be performing at the event.
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:Okay.
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:That's really exciting.
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:And there's a few different, just local
students who have interested music.
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:There is a band that some high
school students have, it's called the
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:brass project and it's a brass band.
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:And then there is a local student,
Tristan Colbert, and he plays the cello,
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:but he plays the cello like, a, Beast.
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:He's so good.
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:So we cannot wait to see them all.
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:All the groups that were at the showcase
last year were great, and we imagine that
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:it's going to be just as great this year.
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:Awesome.
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:Fuzz Martin: One thing, you know, being
a parent, taking a child to an event like
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:this is keeping them interested and busy.
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:So they're not, you know,
You have the kids play zone.
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:What kind of activities for kids
and families do you have there?
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:Amber Cypcar: We thought of that.
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:We thought, you know, a bunch of kids,
but that's really probably not an
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:ideal Saturday afternoon for a parent
walking around an expo with a kid.
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:So we made the play zone.
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:Let's be honest.
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:Kids are probably not interested
in forming the play zone.
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:Connections with business leaders,
but they love jumping in a bounce
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:house and getting their face painted.
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:So that's what we did.
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:We brought in a bounce house.
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:Thanks to one of our wonderful sponsors.
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:There will be a face painter, a
free face painter from 10 until one.
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:There's a little arts and crafts section.
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:So you can make a fun project if you want.
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:There's a showcase scavenger hunt.
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:So if kids do get stuck walking
around with their parents.
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:They have something to do and interact
with the booths on their level.
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:And then also citizens advocates,
they're going to be in the showcase
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:this year and they do a craft project
for all ages and all abilities.
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:And they're going to be doing this
craft project out of their booth.
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:And it's cool because you can create
this project, but then these projects
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:are donated to a local organization.
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:Oh, great.
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:You can make a little project.
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:And it will go to a senior
citizen or something like that.
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:It's a craft that brings joy to others.
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:Oh, that's fun.
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:That's cool, too.
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:So they'll be there and you can do
that as part of the play zone as well.
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:It's a fun time.
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:Lots of things for kids to do of all ages.
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:Fuzz Martin: Great.
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:That's a really great idea to,
donate those to senior citizens.
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:So, you mentioned food and concessions.
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:What can we expect there?
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:Will there be local restaurants or who is?
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:Supplying the food this year.
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:Amber Cypcar: Yep.
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:Come hungry.
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:Concessions is special.
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:So concessions is actually put
on by the West Bend Alpine ski
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:team, which is the local or the
high school co op ski team here.
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:And we are so thankful for their
help because they run it, they manage
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:it, they set it up, and we're so
happy that it can be a fundraiser
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:for them too, because all proceeds
from concessions goes to that group.
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:So they have the classic
offerings, subs, pizza, chips,
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:pretzels, water, things like that.
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:So it definitely support them by
getting something from concessions.
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:And then we do have a few
restaurants participating this year.
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:We're excited about Billy Sims barbecue.
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:They had samples last year.
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:I'm sure they'll have
them again this year.
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:People like the samples, so they
got great barbecue and great mac
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:and cheese and then timmers resort
is also in the showcase this year.
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:They are a staple in our community.
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:We're hoping they're bringing they
bring samples But they'll definitely
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:be there talking about their event
space that they have and their menu
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:and events going on, too So lots of
food options, a little bit of flavor
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:from around town, so you can come eat.
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:Fuzz Martin: All right, great.
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:You had talked about some
prizes, giveaways, etc.
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:What can attendees expect from that side?
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:Amber Cypcar: Yeah, so I said
it's a huge raffle, right?
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:There are over, almost, about
80 raffle prizes and all of
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:them have a 50 value or more.
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:Okay.
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:So raffle tickets you
can get at the event.
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:They're 10 for 10 tickets
or 20 for 25 tickets.
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:All types of raffle baskets.
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:So fun baskets, tech.
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:Tech gadgets, gift certificates, gift
cards, different services, tickets
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:to shows, all kinds of things that
you can get a raffle ticket for.
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:There's also a lot of free
giveaways, thanks to the vendors.
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:And you can pick that up as you're going
and visiting their different booths.
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:And then there is the grand prize
giveaway, which is a grand prize drawing
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:of a hundred dollars in chamber checks.
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:Cool.
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:So if you don't know what chamber
checks are, they are Pretty much a
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:gift card for local businesses in town.
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:They can be used at any member
that is a chamber member, any
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:business that's a chamber member.
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:So all attendees have to do is they're
going to get a punch card when they
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:come to the event, they go around,
talk to different vendors, get a little
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:signature from the vendors they talk to.
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:Once their punch card is full, turn
it in and then they'll be entered.
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:We'll pick one winner at three
o'clock at the end of the event and
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:they'll get the 100 in chamber checks.
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:Fuzz Martin: Awesome.
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:That sounds really cool and a great way.
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:Chamber checks are an awesome
way to support the community
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:and the chamber and also, of
course, the local businesses here.
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:Definitely.
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:Speaking of local businesses, and
you kind of touched this on this
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:a bit, but what does an event like
this, How does an event like this
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:benefit a local business here in town?
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:Amber Cypcar: So it's really it's really
an opportunity to to build connections
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:Whether it is connections with clients
their businesses are gonna be there, you
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:know selling things and that's directly
gonna affect their bottom line But it's
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:about other connections to the business
the connections that are made with
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:other businesses And I can think of one
story from last year's showcase that
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:I think just exemplifies this so well.
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:So, two businesses were,
participated last year.
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:Beats Goes On, which is a local
record store in downtown, and
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:Laffy Mountain Gourmet Popcorn,
uh, gourmet popcorn shop downtown.
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:They were in the showcase last
year, and they just, their booths
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:happened to be next to each other.
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:And at the event, they got to talking and
they wanted to find a way to cross promote
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:their products and they got to talking
and they and they came up with this idea
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:that Laughing Mountain would create a
popcorn flavor and they would title it.
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:According to uh, album.
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:Okay.
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:A music album!
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:So the first flavor they came out
with, was the Bark Side of the Moon.
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:Oh nice.
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:Pretty self explanatory.
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:And it had chocolate bark, it
was a butter toffee popcorn and
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:it was sold at beats goes on.
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:And it sold out in the first two weeks!
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:People loved it!
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:And so they kept, they made more flavors
and more names, and So that project
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:came just because they met at the
business showcase and it strengthened
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:their both of their businesses and
helped both of them grow and that I
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:think is what this is really all about.
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:Fuzz Martin: Yeah, that's really cool.
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:I had not heard that story yet.
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:So that's, that's pretty awesome.
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:Yeah.
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:How many attendees do you?
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:Are you expecting this year
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:Amber Cypcar: at the showcase?
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:Yeah.
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:So it's the second year.
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:I wish I had a better estimate.
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:We had about 450 attend last
year, which is fantastic.
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:But this year we did focus a lot more on
getting the word out to the community.
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:Sure.
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:You know, we had the foundation, so
now we weren't scrambling so much.
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:So now we could get it out
and promote it a little more.
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:It's a free event, so I'm
hoping everybody comes.
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:Maybe 600, maybe 800, I don't know.
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:We want everyone there.
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:Fill the parking lot.
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:Fill the field house.
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:Free parking, lots of parking.
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:Come on down.
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:Fuzz Martin: I know as the date
of this going live there, the
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:event is in a couple of weeks.
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:Can interested businesses still sign up?
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:Amber Cypcar: Unfortunately, no.
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:So, businesses, the registration
closed on April 1st.
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:Okay.
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:But, if there is a business that is
interested, let the chamber know.
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:We do have, we can make a waiting
list in case anything changes.
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:And then if you are interested in
future showcases, let the chamber
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:know as well, because we will send
you information out for:
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:as soon as it becomes available.
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:It'll happen around the same
time in April at the school.
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:Fuzz Martin: Okay, very good.
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:What are some of the.
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:You know, hope for outcomes that
you have for this event this year.
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:Amber Cypcar: I think the biggest outcome
is just to really bring awareness to the
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:vibrance of our local business community.
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:There's so much that's offered in
our community and it's so important
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:that residents know that this can
be found, you know, right here.
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:Their needs can be met right here in town.
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:So it's that platform
to show off all they do.
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:That's a huge goal of this.
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:And then actually another
goal is to involve the school
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:district as much as possible.
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:We know how important a strong
relationship is between the school
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:district and the business community.
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:The students are our future leaders
and our future team members.
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:So we need to have that
strong relationship and we
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:want to get them involved.
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:They are so supportive of us, so
we just want to reciprocate that.
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:So we have the entertainment
and the concessions.
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:I'm talking with, Family and Consumer
Sciences For next year's showcase
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:to help them help with the play
zone and involve that more, tech
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:department and pro portfolio projects
for students, things like that.
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:So just giving support in ways that
we can so that they can utilize this
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:event in their endeavors as well.
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:Fuzz Martin: Um, how can those in
Washington County best support All Around
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:the Bend and the businesses involved?
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:I guess showing up is number one.
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:Amber Cypcar: Number one.
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:Yep.
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:Is coming to the event.
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:It is a free event.
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:The businesses.
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:That are participating are
so excited to meet everyone.
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:They're there.
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:They're going to be there to answer
your questions and talk to you and tell
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:you what about what they have going on.
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:Don't be scared.
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:It's not silly, silly, pushy, pushy.
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:It's a nice chance to meet everybody
and get to know who is in our community.
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:Of course, Spreading the word about
the event, getting lots of people there
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:that's going to help the businesses too,
because everybody's going to make even
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:more connections, a lot of social media
like and share the social media posts.
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:You see, there is a Facebook event, the
All Around the Bend business showcase.
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:Okay, that can be liked and shared.
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:You'll find a lot of
info about the event too.
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:And then of course, Supporting the local
businesses on their social media is
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:also a lot of them depend on that for
their marketing So a simple like can
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:go a long way for a local business So
just doing that and then of course the
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:support goes long after the show when
we're utilizing all of them for our needs
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:Fuzz Martin: Yes, absolutely Uh huh.
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:All right So if somebody wants to learn
more about All Around the Bend and
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:see the details see some more of that
Where can they find more information?
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:Amber Cypcar: You're gonna want to go to
the chamber website Which is wbachamber.
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:org there on our events calendar,
you'll see on April 13th, the All
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:Around the Bend Business Showcase.
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:Click on that.
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:You'll find very detailed information
about the event on our events calendar.
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:You also find other events that the
chamber hosts throughout the year, social
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:media, the chamber Facebook page, and
the All Around the Bend Facebook event.
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:Those are there.
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:Great resources and spots
for information too.
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:All right.
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:Awesome.
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:Fuzz Martin: I have linked to all of
those in the show notes for this episode.
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:So you can go and click on those
right from your podcast player.
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:If you'd like, Amber, this
is awesome what you're doing.
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:Thank you for coming in
and speaking with me.
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:And I hope everybody from around the
bend comes to All Around the Bend.
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:Amber Cypcar: Yeah.
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:Awesome.
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:Thank you for having me.
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:It's great.
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:I love talking about it.
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:I love spreading the word, just a quick
thank you to the community for their
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:support of this event and for all the
support that the chamber receives as well.
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:So.
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:Awesome.
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:Thank you.
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:We can't wait to see everybody
on April 13th at the West
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:Bend High School Fieldhouse.
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:Doors are open from 10 until 3 All
Around the Bend Business Showcase.
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:And it's free.
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:And it's free.
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:Fuzz Martin: Thank you again to Amber
Cypcar of the West Bend Area Chamber of
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:Commerce for joining me on this week's
episode of Fifteen Minutes with Fuzz.
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:I hope you all get out today.
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:And attend All Around the Bend business
showcase on Saturday, April 13th at
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:the West Bend high school field house.
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:If you ever have an idea
for the show, shout it out.
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:Be proud.
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:Be loud.
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:Email me fifteen with fuzz at gmail.
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:com.
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:Spell out the word 15.
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:fifteen with fuzz at gmail.
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:com.
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:You can also use the form fuzz.
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:cc slash guest.
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:That is fuzz.
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:com.
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:CC slash guest new
episodes drop on Tuesdays.
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:You can follow on Apple podcasts, Spotify,
YouTube, or as all the mundane podcasters
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:say, wherever you listen to your podcasts.
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:And with that, we'll talk to
you next Tuesday, right here
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:on Fifteen Minutes with Fuzz.